- Pumpkin Spice Latte lovers and haters are freaking out about Starbucks‘ August 28 launch date.
- Some people apparently feel that a late August debut is too early for fall drinks and a sure sign of PSL creep.
- This will be the first year that Starbucks has launched the Pumpkin Spice Latte in August since 2014, when the drink debuted on August 26.
Starbucks‘ decision to bring back the Pumpkin Spice Latte in late August — as seen in internal documents obtained by Business Insider — is sparking outrage online.
Many are saying that August 28 is much too soon to consider fall drinks.
— Brandi Smith (@BrandiKHOU) August 10, 2018
Wed, Aug 8, 2018
today I saw my 1st references to both #PSL 🎃☕️ & pumpkin beer for this Fall. Too soon for either. It will be 100°F today in Portland & this heat has me thinking a lot about lagers & clear IPAs. What’s next? Pumpkin NE IPA? Maybe hopped lattes? 🤢🤮 https://t.co/MVIvwjG232
— 🅟🅞🅡🅣🅛🅐🅝🅓 🅑🅔🅔🅡 (@Portland_Beer) August 8, 2018
August 26 could be the date we see Pumpkin Spice Latte at @Starbucks While I am excited about the news, it’s hard to fathom drinking this fall beauty when it’s still 110 degrees outside.
— Michele C (@mcheno) August 10, 2018
Others were more open to welcoming autumn as soon as possible.
Me in 98 degree heat, sweating profusely, clutching this hot beverage on August 28: FALL IS HERE, BABES! The time for bonfires and sweaters is NOW! 🎃🍂🍃🍁🎃🍃🍂🍁🎃 https://t.co/dr1WufQpxI
— Hannah Benjamin (@hannahbenj) August 7, 2018
YES I WILL DRINK PUMPKIN SPICE COFFEE IN 90-DEGREE WEATHER THANK YOU https://t.co/ueW7bKqJHc
— Caitlin (@inthejerseyrain) August 7, 2018
everyone is mad about this but i am sorry to have to be the person that tells you: fall begins september 1st. get yer boots out. it’s psl time. https://t.co/0ODNAEkRvw
— Scaachi (@Scaachi) August 7, 2018
Each year, many people become convinced that Pumpkin Spice Latte season is starting earlier than ever before. Last year, even the New York Times jumped on the bandwagon with an article headlined „Pumpkin Spice Glut Arrives Earlier Than Ever.“
However, the truth is more nuanced.
Starbucks typically launches the PSL around the first week of September. In recent years, the chain has offered an early launch that often kicks off in late August for in-the-know customers.
An August 28 launch date would certainly be on the early side for Starbucks. The last time the chain debuted the Pumpkin Spice Latte in August was in 2014, when customers who participated in an online scavenger hunt could order the drink on August 26, prior to the September 2 launch date.
So, if you’re freaking out about the PSL arriving too early this year, your concerns aren’t baseless — even if the difference is just a matter of a few short days.
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Source: Business insider