CEO of the beverage giant behind Corona: Cannabis is one of the 'most significant' growth opportunities of the next decade

corona beer

The beverage giant behind Corona and Modelo is bullish about the future of the legal cannabis industry.

„We’ve recognized the significant opportunity that the emerging cannabis space presents as potentially one of the most significant global growth opportunities of the next decade,“ Constellation Brands CEO Rob Sands told investors on Thursday.

Constellation, the third-largest beer company in the US, paid $4 billion in August for a 38% stake of Canopy Growth, the largest publicly traded marijuana grower, to develop marijuana-infused beverages and other products. It’s the largest corporate investment in a marijuana cultivator to date.

„We continue to be extremely bullish, if not more bullish, since we’ve announced the deal,“ Sands said, adding that Canopy is well-poised to capitalize on the Canadian market when legal marijuana goes into effect on October 17.

Canada will become the first G7 country to legalize marijuana at the federal level.

„We’re feeling pretty good about Canopy’s position,“ Sands said. According to Constellation, Canopy has secured 35% of the supply contracts for the Canadian market — which, according to the beermaker’s numbers — could become up to a $7 billion industry in Canada.

Sands also noted Canopy’s „significant positions“ outside of Canada in countries like Germany and U.K. that are quickly moving to medical marijuana legalization.

In the US, Sands said: „Things are moving quickly.“ 

„There’s certainly a lot of talk that, eventually, there’ll be some form of decriminalization of marijuana at the federal level,“ Sands said.

Perhaps surprisingly, Sands countered data that showed legalized marijuana could affect beer and liquor sales.

„We see no evidence whatsoever, especially in the United States, in the legal states, of alcohol cannibalization,“ Sands said.

Sands said Constellation didn’t invest in Canopy to shore up slumping beer sales. 

„We’re not playing defense, we’re playing offense,“ Sands said. „The whole market is going to be explosive.“ 

Read more of our cannabis industry coverage:

SEE ALSO: ‚The new avocado toast‘: A former Coca-Cola and AB InBev executive reveals why every food and beverage boardroom needs to be talking about cannabis

AND MORE: Beverage giants like Heineken and Constellation Brands are duking it out in the billion-dollar market for marijuana-infused drinks

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Source: Business insider

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