Beauty brand Milk Makeup is selling a $440 lipstick set it made with Wu-Tang Clan, and people can't get past the price

Milk Makeup

  • On Friday, Milk Makeup and Wu-Tang Clan announced a collaboration makeup line.
  • The lipsticks can be purchased in a $440 set or individually for $55 each.
  • The line also includes an $18 pin set and a $75 Wu-Tang Clan mirror that is shaped like the group’s logo.
  • Twitter and Instagram users were divided over the price of the line, while beauty news Instagram account Estee Laundry criticized the brand for what it felt was cultural appropriation.

Collaborations are extremely popular in the beauty industry. 2018 alone has seen Colourpop collaborate with Disney, the Museum of Ice Cream work with Sephora, and Crayola create a line for ASOS.

The latest group to join the ever-growing list of collaborators are Wu-Tang Clan and Milk Makeup. On Friday, the hip-hop group and cruelty-free cosmetics brand announced a limited-edition line that features eight shades of $55 lipstick.

Enter the realm… 🌫 WU-TANG X MILK MAKEUP 美 Dropping today at 1PM EST – Wu-Tang and Milk Makeup have joined forces for a TRUE NYC collab which pays homage to our underground NYC roots and celebrates self-expression, strength, and the evolving connection between us. – Our history with @wutangclan runs deep. Milk first came together with Wu-Tang back in 2012 to launch #NYFW with a historic concert in the @Milk Gallery, and we even have a product named after one of the group’s songs (do you know which one? 👇🏽). – Our collaboration packaging features Wu-Tang’s famed „W“ and an original graphic that combines the Mandarin character for beauty with Milk Makeup’s logo. – Join the #notificationsquad – you won’t wanna miss this👐🏽 #wutangxmilkmakeup

A post shared by Milk Makeup (@milkmakeup) on Nov 1, 2018 at 7:00am PDT on

//platform.instagram.com/en_US/embeds.js

Customers can buy each lipstick for $55, or buy the entire collection for $440

Buying the lipstick in the bundle will not save you any money, but the eight-piece set does feature an exclusive Wu-Tang Clan logo case.

And while there’s no word as to what makes these lipsticks so expensive, ingredients can be taken into account. Milk Makeup said on Instagram that the lipsticks were created with „sacred Chinese ingredients,“ and the brand’s products are also 100% vegan.

Also part of the collaboration is an $18 pin set and a $75 mirror

The pin set features three pins designed to look like the Wu-Tang Clan logo, the collaboration logo, and a gold infinity sign.

The mirror, however, is particularly striking, as it’s shaped to look like the Wu-Tang Clan logo and is plated with 24-carat gold.

Wu Tang mirror

The line was inspired by New York City

Wu-Tang Clan member RZA spoke to Billboard about the collaboration, and said that the lipstick line was inspired by his wife and a shared love for New York City.

I have a great relationship with Milk’s founder, Rassi, and as New Yorkers, we’ve frequented some of the same circles,“ RZA told Billboard. „We spoke about fashion and the cosmetic world and I revealed that [Talani], my wife, has a cool perspective about makeup [because] in her youth, she was in the modeling circles.“

„She is a fan of Milk Makeup’s products and when [Rassi and I] talked about forming a collaboration that reflected our NYC sensibility and philosophy, makeup became the unique and unpredictable choice. The Milk Makeup collaboration was spearheaded by my wife.“

Twitter users had mixed reactions to the collaboration announcement

While some were excited to purchase products from the line, others questioned the $55 and $440 price tags.

//platform.twitter.com/widgets.js

//platform.twitter.com/widgets.js

//platform.twitter.com/widgets.js

//platform.twitter.com/widgets.js

//platform.twitter.com/widgets.js

//platform.twitter.com/widgets.js

On Instagram, beauty news account Estee Laundry said that the product’s packaging culturally appropriated Chinese culture

Since the group’s inception, Wu-Tang clan has frequently drawn inspiration from Chinese culture, and has both been accepted and questioned for doing so. Their collaboration with Milk Makeup followed suit.

On Instagram, Milk Makeup discussed the logo that is featured on the product packaging, and said „Our collaboration packaging features Wu-Tang’s famed ‚W‘ and an original graphic that combines the Mandarin character for beauty with Milk Makeup’s logo.

Read more: Zac Efron wore his hair in dreadlocks and he’s being accused of cultural appropriation

Milk Makeup also said on Instagram that the lipsticks were created with „sacred Chinese ingredients“ and „named after the eight earthly elements of the I Ching Trigrams.“

WU-TANG X MILK MAKEUP 美 AVAILABLE NOW – We are unleashing a ❗️limited-edition❗️collection of 8 luxe Lip Colors in collaboration with @wutangclan featuring @teyanataylor that balances sacred Chinese ingredients with high-payoff colors. – The longwear Lip Colors, each named after the eight earthly elements of the I Ching Trigrams ☯️ are housed in a specially-made component, revealing a custom-sculpted dragon upon opening. 🐲CHI (high shine red) 🐲SACRED (rose gold glitter) 🐲FIRE (matte orange red) 🐲FLOW (high shine rosy beige) 🐲FREQUENCY (purple glitter) 🐲SOURCE (high shine burgundy) 🐲CYPHER (high shine brown) 🐲RUCKUS (high shine hot pink) – Our #wutangxmilkmakeup Lip Colors available NOW exclusively on milkmakeup.com – Video features @teyanataylor Original beat produced by @RZA & @cilvaringz Directed by @gg_georgie_greville Produced by @whoodencollective

A post shared by Milk Makeup (@milkmakeup) on Nov 1, 2018 at 10:01am PDT on

//platform.instagram.com/en_US/embeds.js

Anonymous beauty news account Estee Laundry criticized the brand and music group for what it felt was cultural appropriation.

„We get it, your name was inspired by the film Shaolin and Wu Tang so you wanted to bring a Chinese element to your Wu-Tang X #MilkMakeup collaboration,“ Estee Laundry said in an Instagram caption. „But using the sacred Chinese divination text, I Ching, and religious Taoist/Daoist symbols like the Ba Gua to sell your Lip Colour collection? Come on guys, you can do better than that.“

Followers of Estee Laundry immediately shared their opinions, and many appeared to be upset with the brand

Milk Makeup has no one at their company who cares about culture or respect. The brand is just here for $,“ wrote one Instagram user. „WOW @milkmakeup what do you have to say?????,“ asked a commenter.

Some even suggested that aspects of the collaboration could bring bad luck to those who purchase them.

„You can’t just use the ba gua anywhere you want! It’s supposed to be hung outside your front door so the evil spirits cannot enter your house. It’s bad luck if you bring it inside your home,“ said an Instagram commenter.

Others felt that Wu-Tang Clan did not appropriate Chine culture

„The Wu has used this imagery for over 20 years and have been used as positive examples of cultural appreciation rather than appropriation so IDK about this one,“ wrote one Instagram commenter. „It’s $55 a lipstick. I’m more offended by that,“ said another. 

Those interested in purchasing products from the collaboration can buy them here.

Representatives for Milk Makeup and the Wu-Tang Clan did not immediately reply to INSIDER’s request for comment.

Visit INSIDER’s homepage for more.

Join the conversation about this story »

NOW WATCH: What marijuana looks like under the microscope

Source: Business insider

Kommentar verfassen