- Instagram is revolutionizing the way people shop and making it easier for consumers to find new, less-established brands.
- This has meant that smaller, direct-to-consumer companies can quickly earn success online.
- These are the top 10 most-wanted brands on Instagram, according to fashion search site Lyst.
Instagram is revolutionizing the way people shop and making it easy for consumers to discover new, less-established brands.
Smaller companies that would have once found it difficult to get off the ground and establish a presence are getting a head start on Instagram. The app is helping these brands reach larger audiences more quickly, without having to make major investments in advertising and marketing.
This process has been aided by Instagram influencers, who have quickly become one of the most powerful tools of promotion, eclipsing traditional celebrity endorsements in some cases.
This month, fashion search site Lyst ranked the top 10 most-wanted brands on Instagram, based on spikes in search demand that were related to Instagram mentions as well as brand tags throughout 2018.
Find out what made the list below:
10. Stine Goya
Danish designer Stine Goya founded her namesake brand in 2006 in Copenhagen. It’s known for its colorful prints and feminine shapes.
French model and „It“ girl Jeanne Damas launched her fashion label Rouje back in 2016. The collection was based on her own style, focusing on vintage-style dresses with floral patterns.
The brand shot to fame in 2017, after Selena Gomez wore three different Rouje dresses in one month.
„Rouje’s coveted ‚French-girl look‘ very quickly went from being the subject of covert fascination to becoming a mainstream phenomenon,“ Fashionista writer Andrea Cheng wrote in October.
According to Lyst, there were over 9,000 searches a week for Rouje’s Gabin dress (photographed above) between July and September this year.
8. Faithfull the Brand
Faithfull The Brand is known for its laid-back vacation and beachwear clothing.
All the items are manufactured in Bali, Indonesia, and inspired by vintage prints.
Searches for the brand were up 12% year-on-year on Lyst’s site after they were photographed on influencers and celebrities such as Candice Swanepoel and Vanessa Hudgens.
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Source: Business insider