- Dog Hair High is a fictional high school combining adorable dogs, ’80s nostalgia, and Photoshop skills.
- The photo series features a lively cast of canine characters in ’80s clothes and hairstyles.
- Creator Peter Helenek told INSIDER he hopes the photos bring joy to people who see them.
No dogs were harmed, or even dressed up, in the making of these photos. It’s all Photoshop.
Dog Hair High, an art project created by Peter Helenek, features dogs posing as high school students in the ’80s.
Complete with the voluminous hairstyles and fluorescent clothes of the day, set against a plain school portrait background, the photo series (now an emerging social media brand) has raised thousands of dollars for charity and given the internet something to smile about.
INSIDER spoke with Dog Hair High creator Peter Helenek to find out how this wacky, delightful concept came to be.
Dog Hair High creator Peter Helenek works in toy design and packaging.
After working at Mattel for 17 years, he started his own consulting company.
It was through testing toys at Mattel that he discovered the power of dogs to bring joy to people.
„If you tested a toy with a group of kids and it didn’t test well, there was kind of this unwritten rule of ‚throw in a puppy,'“ he said about the design. „If you throw in a puppy and test it again, you got a winner.“
The idea for Dog Hair High came about in January 2017, when Helenek found inspiration in the late Carrie Fisher’s directive to „Take your broken heart, make it into art.“
Meryl Streep relayed this Carrie Fisher quote at the 2017 Golden Globes while accepting her lifetime achievement award shortly after Fisher had passed away.
„I was feeling really down in January because there was an inauguration coming up that I wasn’t really happy about, and Carrie Fisher had just died,“ said Helenek.
See the rest of the story at Business Insider
Source: Business insider