- Lady Gaga’s rumored beauty line, Haus Beauty, quietly debuted a website.
- The singer’s company filed a trademark for Haus Beauty earlier this year, with Lady Gaga herself using the #HausBeauty hashtag in September.
- While fans can enter their email addresses on HausBeauty.com now, the website offers few details on when we can expect a makeup line from Lady Gaga to actually launch.
The evidence is adding up that Lady Gaga is on the cusp of launching a beauty line in 2019.
The website’s appearance follows months of rumors surrounding the line. In May, fans noticed that Lady Gaga’s company, Ate My Heart Inc., had filed a trademark for „Haus Beauty,“ Elle reports. The filing describes Haus Beauty as a cosmetics and makeup line.
In July, the trademark was issued for Haus Beauty as well as Haus Labs, another cosmetics-related trademark filed by Ate My Heart Inc.
In September, Lady Gaga posted a series of three Instagrams with the #hausbeauty hashtag. The photos and video show the singer in Marc Jacobs Beauty makeup, with Lady Gaga tagging the @marcbeauty Instagram account. Elle reports that Gaga’s makeup artist, Sarah Tanno, is the Global Artistry Ambassador for Marc Jacobs Beauty.
Business Insider emailed the address listed for support on HausBeauty.com for further information and did not immediately receive a response.
Beauty lines have long been popular and often profitable projects for singers. For example, Rihanna’s Fenty Beauty has been making waves since it launched in September 2017. According to Vogue, the makeup line brought in $100 million in sales within the first 40 days of its launch.
Source: Business insider