Comcast reported that its mobile service, Xfinity Mobile, now boasts 1.2 million subscribers, per its Q4 2018 earnings call — marking a 20% increase from the 1 million subscribers the service was expected to pass by the end of the year.
The service, which is only available to subscribers of Comcast’s Internet and TV service, first launched in May 2017 and offers consumers mobile plans that leverage a Wi-Fi-first strategy: Consumers on Xfinity Mobile can use their mobile devices across Comcast’s 18 million Wi-Fi hotspots, and fall back on the Verizon network that Comcast leases when Wi-Fi isn’t available.
Comcast entered the wireless carrier arena to remain competitive in the evolving telecom landscape — and it appears to be paying off. During the call, Comcast Chairman and CEO Brian Roberts said Xfinity Mobile has performed well in adding value to the company’s core business.
The mobile virtual network operator (MVNO) offers unlimited data at $65 a month for standard Xfinity customers, but just $45 a month for any who subscribe to Comcast’s premier package — which is among the most affordable unlimited plans in the industry. This price advantage seems to be appealing enough to retain consumers across other Comcast services: Roberts said the service has helped to boost customer satisfaction and retention across all products in 2018, specifically broadband, which had the best retention on record.
However, wireless carriers shouldn’t fret — the growing momentum in Xfinity Mobile subscriber signups won’t move the needle in the mobile services economy. Xfinity Mobile’s subscriber count is negligible in the grand scheme of the subscriber pool: Sprint, the smallest of the Big Four US wireless carriers by volume, had nearly 54 million subscribers in Q3 2018; and TracFone, one of the nation’s largest MVNOs, boasts around 22million US customers.
Source: Business insider